Fausto’s has been an institution in Key West since 1926. The only large
grocery store in Old Town Key West, Fausto’s is known for high-quality
meats, cheeses and an exotic selection of gourmet groceries
including Key West specialty items. When larger chains like Publix and
Winn-Dixie started claiming more of the Old town store’s market, a more
upscale image focusing on the unique quality and convenience of Fausto’s was created. Starting with editing the logo to a more contemporary, high-end style and moving through all media including local print, cable television, collateral material, radio, private label products, and soft-good merchandise like tee shirts and baseball caps, the goal was achieved. Fausto’s always carried high-end provisions for their customers, now they have the image to match.